Sadly I tend to agree that Marshall McLuhan is correct in stating the medium is the mesage. I feel messages are stonger through production and format than content. People use the phrase "pictures are worth a thousand words", works for our instant gratification and TV lifestyle. The mosaic logic that bombards us with changing bits of information we cognitively assemble influences our ideas and rational with the programing. Casting personalities in forms of media has a lot to do with the sucess of the medium. Celeberties such as Paris Hilton, Bill O Riley, and even Oprah have found themselves in a character that attracts attention. Their success comes from their personna rather than what they say.
Instant gratification is becoming a major part in how our media communicates with its followers. This idea that television is this cool medium has some validity but, I think there are a lot of variations to this cool medium. TV is increasing its production cuts on all types of shows today. Watch any news show, sporting event, and drama andthe production styles of todays shows and the frequency of cuts are more frequent than past productions. TV does not want us to lose our attention spans. Instead of dialouges, TV has more effects, camera changes, and motion. The medium is sending multiple quick messages that fill the gap of conversations. I am skeptical that TV content is going to improve. I wonder how future programing is going to change. If the current trend continues, programing will continue to lack the human elements and drama that made TV great in the begining.
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