I thought the book needs to further discuss characteristics of media messages. The book could go into more detail about specific messages that the media uses to deliver the mood of the medium. Exploring how directors transition, use colors, graphics, sounds, and overall look of sets and shows have a major influence on how the audience reacts to certain signals. One of the tactics I see in the media today is taking a story and dragging the story out for weeks and months at a time. There are certain strategies and tactics the media uses to give a story legs through production. There is an art to interviewing that the book did not go into. Interviewing tactics are a valuable skill that people in business and the media use that can help us become more savvy and understand in the communication process. I think interviewing people on TV, the radio, and in a business setting are interesting to watch when a skilled person conducts and interview. But, when an interview goes wrong it can be akward and a loss of momentum in the communication process.
Subscribe to:
Post Comments (Atom)
Hi chip9,
ReplyDeleteI have enjoyed reading your posts this semester. I hope you have a wonderful summer vacation. I have to agree with you when you shared about the tactics that the media uses by dragging out a piece of news. A great example is when Miss California responded to Perez Hilton’s question about her views on Gay marriage. My word, I believe she was placed in a very awkward situation. A question so controversial should never been allowed in this competition.
In addition, I liked what you said about when an interview goes wrong it can be awkward and a loss of momentum in the communication process. I think we all have been in this situation, where you are given a preliminary interview over the phone with the recruiter. Knowing or unknowingly, this preliminary interview either gets you the actual interview or not. This is where you have one minute to sell yourself to the recruiter. If you are unaware of this tactic, it could cost you the interview for a major position.