In chapter 13 I found ethnography. With ethnography, a research is able to engage themselves in a culture while observing norms within this culture. Ethnography is about a researcher emerging themselves into this sub culture or society and intergrate themselves with the group of people. This type of research is difficult for researchers to find their way into the so called door that can gain access into the community for ethnography research. It is interesting how the researcher must account for their biases before, after, and during the process of this type of research. I have heard of researchers do this type of risky research with social groups such as mafias, underground fight clubs, or even traveling with professional athletic teams. This type of exposure and access can bring a good amount of truth if the data is collected in a valid way.
I wish there were more of these type of studies and research methods done in a longitudinal fashion. I believe there would be more insight in reporting and research that can improve our understanding of cultures and sub cultures.
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